The TinyURL shortcut will only create bit.ly links, which you can only track a total number of views but individual subscribers.
To insert individual trackable links in your message; click on "Click-Through URL" icon from the text message shortcuts and enter your URL to generate markup.
Insert Trackable links:
URL Click-through reports:
To access URL click-through report, go to Reports and Click on "URL Click Through" link
Now, click on original URL to see the detail individual click-through report.
