Merge tags can be used to send personalized messages to multiple recipients. It is similar to merging tags in emails.
“Merge Tags” are placeholders within the message. You can also define default merge field values to fall back on if the recipient's merge tag data does not exist.
- Mass Text Message Campaigns
- One to one Message to the mobile users
- Autoresponder, Text2Win, SMS Polling, Survey, Trivia, etc.
- Birthday Text Messages
- Drip text Messages
- Template Messages
Supported Merge Tags
- Subscriber Merge Tags
Personalize each message sent to subscribers by using subscriber merge tags to dynamically insert subscriber information into a message. Subscriber information can include a subscriber's Name, Email, or custom subscriber data.
| Subscriber Data | Merge Tag |
| Subscriber Name | %Name% |
| Email address | %Email% |
- Custom Merge Tags
The “custom” field can be used to personalize text messages with more specific information for each recipient. This could be a coupon code, payment due date, account number, sales representative name etc. You can import the custom fields information along with a mobile number at the same time you import your contacts.
| Custom Subscriber Data | Merge Tag |
| Custom1: | %Custom1% |
| Custom2: | %Custom2% |
| Custom3: | %Custom3% |
| Custom4: | %Custom4% |
Default Values can be set up for Subscriber and Custom Data in the event the data is not present for the Subscriber from "Manage Subscribers-->Edit Custom fields Defaults"
- Expiration (Dynamic) Date Merge Tags
Using an expiration date merge tag allows you to dynamically insert an expiration date (MM/DD) into any message. This expiration date adjusts itself based on when the subscriber receives the message and the number of days you've set to allow them to redeem the promotion.
| Dynamic Dates (MM/DD) | Merge Tag |
| Current day: | %mdate0% |
| Current day + 1 day: | %mdate1% |
| Current day + 2 day: | %mdate2% |
| Current day + 3 day: | %mdate3% |
| Current day + N days: | %mdateN% (N: Number of days ahead) |
How to Add Merge Tags to Text Message:
To add merge tags to the broadcast text messages or auto responses, click on the Merge Tag icon from the Message text box, and select the tag you like to insert.
