In today's fast-paced digital world, businesses are leveraging the power of text messages to reach their customers instantly and effectively. However, when it comes to including shortened URLs in your SMS campaigns, there are certain considerations to keep in mind to ensure the successful delivery of your messages. Let's explore the impact of sending text messages with shortened URLs and provide insights into how you can optimize your SMS campaigns for maximum reach and engagement.
Delivery Challenges Associated with Shortened URLs:
Each program should be associated with a single business's web domain. We recommend using a full domain or a branded short URL.
In mass text messages or individual one-to-one messages, you shouldn't use publically or shared domain URL shorteners.
The carriers may block messages containing the following common URL shorteners:
- bit.ly
- goo.gl
- tinyurl.com
- Tiny.cc
- lc.chat
- is.gd
- soo.gd
- s2r.co
- Clicky.me
- budurl.com
- bc.vc
a. Link Filtering: Some mobile carriers and SMS gateways have implemented filters to protect users from potential spam or malicious content. These filters may analyze the destination of shortened URLs to assess their safety and relevance. Consequently, some carriers may block or delay the delivery of messages containing certain shortened URLs.
b. Spam Detection Algorithms: Various spam detection algorithms employed by mobile networks and messaging platforms evaluate the content of text messages, including any included URLs. If the algorithm determines the message as spam or detects a suspicious URL, it might divert the message to the recipient's spam folder or block it altogether.
Best Practices for Sending Text Messages with Shortened URLs:
To maximize the deliverability and engagement of your SMS campaigns with shortened URLs, consider the following best practices:
a. Use Reputable URL Shortening Services: Opt for established and reputable URL shortening services that are less likely to be flagged as spam or unsafe by carrier filters and spam detection algorithms.
Examples of good URLs:
- .com
- .gov
- .org
- branded shortened URLs
b. Avoid Redirect Chains: Minimize the number of redirects in your shortened URLs. Excessive redirects can trigger spam filters and hinder the message delivery process.
c. Test and Monitor Delivery: Regularly test your SMS campaigns containing shortened URLs across various carriers and monitor their delivery rates. This practice allows you to identify any potential delivery issues and adjust your strategy accordingly.
Conclusion:
Text messages with shortened URLs are powerful tools for driving engagement and directing customers to specific offers or webpages. However, it's crucial to be aware of the potential challenges associated with delivering messages containing shortened URLs. By understanding the filtering mechanisms of mobile carriers, adhering to best practices, and consistently monitoring delivery rates, businesses can optimize their SMS campaigns to ensure the successful delivery of their messages. With a strategic approach, you can leverage the benefits of shortened URLs while maintaining high deliverability rates and maximizing customer engagement.