How are use cases classified for 10DLC?
The Campaign Registry defines several standard use cases for campaigns.
|
Category |
Details |
|
2FA |
Any two-factor authentication with passcodes used to unlock accounts |
|
Account Notifications |
Notification sent to account holders about changes in accounts |
|
Customer Care |
Customer care interactions by the support and other customer-facing teams |
|
Delivery Notifications |
Updates about the delivery of products and services |
|
Fraud Alert Messaging |
Notifications of suspicious behavior identified the business |
|
Higher Education |
Messages sent by colleges, universities, and other educational institutions |
|
Marketing |
Communications related to time-bound events and sales |
|
Polling and Voting |
Surveys, polling, and voting campaigns used for non-political purposes |
|
Public Service Announcement |
Messages aimed at creating awareness about important topics |
|
Security Alert |
Notifications that alert users about a potential breach of systems |
In addition, there are mixed-use cases â a combination of two to five standard usage cases â and low-volume mixed-use cases, for brands with low throughput requirements.
Finally, The Campaign Registry recognizes several special use cases, such as 501(c)(3) charities, emergency services, Kâ12 education, political campaigns, and sweepstakes. These may require additional approval, warrant additional fees, or have differences in throughput compared to standard use cases. We do not support registration for special use cases yet.