Trust Score And Message Throughput

A Trust Score is a score assigned during Brand registration with The Campaign Registry (TCR - the 3rd party that administers the US wireless carriers' new registration system for 10DLC).

When an A2P Customer Profile registration for US 10DLC messaging is submitted to us, we send this information to TCR for review.

The Brand registration process uses a reputation algorithm to review specific criteria relating to your company, and then assigns a “Trust Score” from 0 to 100. In short, the higher your Trust Score, the higher your messaging throughput (MPS).

The basic brand registration may not give you the best trust score, that's why we recommend getting standard vetting which is a $40 one-time fee, and enhanced vetting if you're not satisfied with the trust score assigned. 

What if I am not satisfied with my Trust Score? Can I appeal?

Low Trust Scores can result from the following:

• Data discrepancies in the information you submitted, such as a different address than the one associated with your official business registration number (e.g. EIN).
• A small brand footprint

In general, smaller organizations and those with less business presence will receive lower scores. 

If you receive a low Trust Score, we will do our best to offer guidance on possible causes or resolutions for a low score. 

The appeal is free if you received your score less than 45 days ago. For trust scores received more than 45 days before the appeal request, a secondary vetting fee of $40 is required.

Declared Use Cases: Message Throughput

A Declared use case means you have chosen one specific non-marketing use case (examples: 2FA, Account Notifications, etc.). For a full list, see Messaging use cases classified for 10DLC

Mixed / Marketing Use Cases: Message Throughput

Mixed / Marketing use cases can be registered for customers who want to send messages for multiple use cases from the same set of numbers, or for marketing. Different throughput levels are allocated for Mixed / Marketing use cases than for Declared use cases.

Please note, in addition to the "Mixed / Marketing" use case, there is a separate Campaign use case designated as"Low Volume Mixed"– this option has a lower monthly fee than a standard Campaign but is fixed at the lowest throughput tier below, regardless of your Trust Score.