Starting January 26, 2023, new A2P Campaign registrations will be subject to a new vetting process, which includes a one-time $15 campaign vetting fee. For more information, visit our FAQ on A2P 10DLC Campaign Vetting Changes - January 2023.
You can see the breakdown of all fees being charged by the carriers for the usage and sending messages of business brands and campaigns under 10DLC.
You can also see the other fees charged by the carriers for certain activities related to 10DLC and non-compliance fees charged by the carriers.
- For more information on 10DLC, refer to our article here
10DLC Carrier Fees
| Text Message | Verizon Wireless | US Cellular | T-Mobile | AT&T |
| SMS |
$0.00255 to send Free to receive |
$0.005 to send Free to receive |
$0.003 to send and receive |
$0.002 to send Free to receive |
| MMS |
$0.0052 to send Free to receive |
$0.01 to send Free to receive |
$0.01 to send and receive |
$0.0035 to send Free to receive |
- T-Mobile and AT&T have notified customers of increasing fees for traffic from phone numbers not registered for 10DLC, effective March 1, 2022.
| Text Message | T-Mobile | AT&T |
| SMS | $0.004 to send and receive |
$0.013 to send and receive |
| MMS |
$0.004 to send Free to receive |
$0.005 to send Free to receive |
- AT&T and T-Mobile have notified customers of further increasing fees for outbound traffic for phone numbers not registered for 10DLC, effective June 1, 2023.
|
Carrier |
SMS |
MMS |
|
T-Mobile Traffic from numbers not registered for 10DLC |
$0.005, to send (Increasing to $0.008 by Dec 1st) |
$0.014, to send (Increasing to $0.017 by Dec 1st) |
|
AT&T Traffic from numbers not registered for 10DLC |
$0.01 to send |
$0.015 to send |
T-Mobile Non-Recurring 10DLC Messaging Fees
| T-Mobile Special Business Review Request |
T-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per brand.
Cost: $5,000, one time
This fee is currently waived but will be charged starting December 1st, 2021. |
| T-Mobile Number Pool Request |
This applies if your campaign or use case requires 50 or more phone numbers (10 DLC addresses) attached to a given brand.
The amount of this fee has not been shared at this time. |
| T-Mobile Campaign Activation or Migration |
One-time fee for each campaign registered. This fee does not apply to sole proprietor use cases.
Cost: $50, one time
This fee will be charged starting December 1, 2021. |
| T-Mobile NNID Registration |
This pass-through fee is charged where a customer requires the creation and use of an NNID separate from the default NNID that provides to be used for the new 10 DLC programs. Cost: $2,000, one time |
T-Mobile 10DLC Non-Compliance Fees
| Text enablement |
This pass-through fee is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
Cost: $10,000 per violation |
| Grey Route |
This pass-through fee is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement.
Cost: $1,000 per violation |
| Content Violation |
This pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.
Cost: $10,000 per violation |