Industry Update: AT&T to More Strictly Enforce Its Messaging Requirements – Wire2Air Customer Service Portal

AT&T will begin blocking more traffic they deem to be non-compliant 9/30/2020

WHAT'S HAPPENING? AT&T ANNOUNCES MORE STRICT ENFORCEMENT MEASURES ON MESSAGING

We have just been notified of a policy update from AT&T stating their intent to more strictly enforce their text messaging guidelines and practices for all messages sent to AT&T subscribers.

WHAT DO I NEED TO KNOW? AT&T MAY INCREASE TEXT MESSAGE BLOCKING AS OF SEPTEMBER 30TH

As of Wednesday, September 30th, AT&T may increase its blocking of messages, including political messaging, and/or associated telephone numbers sending messages to AT&T subscribers. These guidelines apply to all messaging channels including local (10DLC), toll-free, and shortcode.

Types of messages subject to being blocked:

Fail to use opt-out notices (e.g., ‘reply STOP 2 end’) in all subscribed messages
Include public URL shorteners
Use spam filter evasion techniques, such as rapidly changing URLs or the use of unnecessarily large pools of sending numbers.

WHAT DO I NEED TO DO? ENSURE YOUR MESSAGING TRAFFIC FOLLOWS BEST PRACTICES

Wire2air customers sending messages to AT&T subscribers are encouraged to ensure their messages meet the guidelines put forward by AT&T in order to reduce any risk of blocking by AT&T.

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