Manage Subscriber List Sub Groups

📂 What Are Subscriber SubGroups?

A SubGroup is a smart, filtered segment within a Subscriber List. It allows you to automatically group contacts based on conditions like area code, custom fields, age, or subscription date — no manual tagging required.

🧠 When to Use SubGroups

• To send targeted messages to a filtered group
• To run conditional workflows (e.g. birthday offers)
• To segment your subscribers based on profile data

🔧 How to Create a SubGroup

1. Name your SubGroup — This is required.
2. Choose a match type:
   • All conditions apply (AND): All rules must be true
   • Any condition applies (OR): At least one rule must be true
3. Add filtering rules based on available fields:
   • Area Code (e.g. IN)
   • Custom Fields (e.g. Custom1 starts with \"VIP\")
   • Date of Birth or Age filters
   • Subscription Date (e.g. joined within last 30 days)

📌 Example SubGroup Use Cases

• 🎉 Birthday Campaign: Date of Birth → Month is “January”
• 📍 Region-based alerts: Area Code is “IN” and Custom2 contains “Distributor”
• 🎯 Age-based offers: Age is greater than 50

📌 SubGroup Examples

Here are some example SubGroups you can create using different fields:

• 🎉 Birthday Campaign:
  Date of Birth → With-In a Month
   Target subscribers who have a birthday this month.
• 📍 Regional Offers:
  Area Code is 212 AND Custom1 contains Retail
  Send location-specific campaigns.
• 🎯 Loyalty Targeting:
  Custom2 starts with Gold
  Filter VIP or loyalty-tier users.
• 🧓 Age-Based Promotion:
  Age is greater than 60
  Send special offers for seniors.
• 📅 Recent Subscribers:
  Subscription Date is within last 30 days
  Target newly added contacts.

💡 Tip: SubGroups are dynamic. As subscriber data changes, matching contacts are automatically added or removed from the group.

Want more ideas? View SubGroup Examples