Message deliverability refers to the successful delivery of messages, typically SMS or emails, to the intended recipients' inboxes without being blocked or marked as spam. It involves a combination of technical factors, sender reputation, content quality, and compliance with SMS regulations.
SMS message deliverability relies on factors such as network reliability, sender ID, content, compliance with regulations, and the overall reputation of the sender. By following best practices and being mindful of these factors, businesses and individuals can achieve high SMS deliverability rates and reach their target audience effectively.
What is a Spam?
Spam is a term used to describe unsolicited and often irrelevant or inappropriate messages that are sent in bulk to a large number of recipients, typically through SMS, although it can occur in other forms of online communication as well. These messages are usually commercial in nature and may attempt to promote products, services, or websites, or they could contain fraudulent or malicious content.
How does Spam filtering works?
Spam filtering is a process used by mobile carriers to detect and block unsolicited and potentially harmful text messages (spam). It involves analyzing the content of messages, evaluating sender reputation, checking for suspicious links, and using machine learning algorithms to distinguish between spam and legitimate messages. User feedback and compliance with regulations also play a role in improving the accuracy of SMS spam filtering. The goal is to prevent unwanted and harmful SMS messages from reaching users' mobile devices.
Spam filtering employs numerous factors to determine whether a message will be flagged. It incorporates machine learning that is continuously updated based on various elements, such as sending patterns, message content, sending volume, user opt-outs, and complaints made to carriers about the content or sender. These updates occur at a speed beyond human comprehension, reacting swiftly to the ever-changing messaging landscape.
Please note that specific details about the blocking initiation may not always be disclosed by TXTImpact due to the proprietary nature of spam filter information, and this precaution is taken to prevent misuse by malicious entities.
How can I avoid Spam filtering?
Avoiding Spam filtering involves following best practices to ensure your messages comply with carrier regulations and user expectations.
Here are some tips to help you avoid Spam filtering:
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Obtain Consent: Always obtain explicit consent from recipients before sending them SMS messages. Ensure that they have opted in to receive communications from you.
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Provide Clear Opt-Out Instructions: Include clear and easy opt-out instructions in every SMS message. Respect users' preferences and promptly remove them from your contact list if they choose to opt out.
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Avoid Spam Like Content: Refrain from using spam-like content in your messages, such as excessive use of symbols, multiple exclamation marks, or misleading subject lines.
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Avoid URL Shorteners: Some URL shorteners are associated with spam, and using them in your messages might trigger spam filters. Whenever possible, use full URLs from reputable domains.
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Use Verified Sender IDs: Use a recognizable and verified sender ID (phone number or brand name) in your messages to build trust with recipients and avoid suspicion.
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Keep Messages Relevant: Ensure your messages are relevant to the recipients and provide value. Avoid sending irrelevant or frequent messages that might be considered spam.
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Use case: Ensure that it complies and doesn't fall under the prohibited content.
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Comply with Regulations: Adhere to local SMS regulations and carrier guidelines. Different countries may have specific rules about SMS marketing and consent requirements.
Remember that carrier regulations and spam filtering algorithms may vary, so it's essential to stay informed about the guidelines in the regions where you operate. By adhering to best practices and maintaining a positive reputation, you can minimize the chances of your SMS messages getting flagged as spam.
What should you do if your messages are being blocked?
With our expertise in resolving phone number and campaign blocks through communication with carriers and downstream providers, coupled with our comprehensive understanding of messaging best practices, we can significantly reduce spam-related messaging blocks. This ensures optimal message deliverability from your clients to the intended recipients.
- We have a support team from Monday to Friday. If you're experiencing a blocking event, please reach us at support@wire2air.com.
- To help speed up our investigation, make sure to provide your SMS sample screenshot. Include the FROM, TO and TIMESTAMP, CONTENT or CAMPAIGN/VERIFICATION ID.