🔗 URL Click Through Tab
The URL Click Through reporting tab allows you to track how your recipients interact with the shortened links (Tiny URLs) included in your SMS/MMS campaigns. This is crucial for measuring engagement, conversion, and ROI on your text messaging efforts.
The TinyURL shortcut will not only create bit.ly links where you can track a total number of views but also can see individual subscribers who have/haven't clicked the link.
Refer trackable link Video Tutorial
📍 How to Access
Go to the left sidebar and click Report.
Select the URL Click Through tab at the top.
🔧 Filtering Options
You can filter click-through data using:
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Criteria Dropdown
Options:Today
Yesterday
Last Seven Days
This Week
This Month
Last Month
Custom Range
Start Date & End Date
Choose the reporting date range manually.Select User Account
Narrow results by specific users on your account (e.g., campaign managers or team members).Click Filter to apply your selection.
📊 Understanding the "URL CLICK THROUGH" Report Columns
The report table displays detailed metrics for each unique URL sent in your messages:
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ORIGINAL URL:
- This column shows the full, original URL that you included in your text message before it was shortened by the platform (e.g.,
HTTP://JAPI.WIRE2AIR.COM,HTTP://WWW.GOOGLE.COM).
- This column shows the full, original URL that you included in your text message before it was shortened by the platform (e.g.,
-
TOTAL SENT:
- Indicates the total number of messages sent that contained this specific URL. This count reflects the audience size that received the link.
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VISITED:
- Shows the number of times this URL was clicked by recipients. This is your key engagement metric.
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NOT VISITED:
- Displays the number of messages sent with this URL where the recipient did not click the link. This helps you understand the proportion of non-engaging recipients.
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USER NAME:
- If your account has multiple users, this column identifies which user initiated the messages containing this URL. This helps in accountability and performance tracking for individual team members.
📥 Exporting Data
Click the Export button (cloud icon) to download the report.
Formats: Usually CSV, Excel, or PDF depending on configuration.
Useful for offline analysis or sharing with teams/clients.
💡 Use Case Examples
Marketing: Track the effectiveness of promotions, coupons, or product announcements.
Events: Monitor RSVP or registration clicks from invitation messages.
Surveys: Measure participation rates from survey links.
📈 Best Practices
Use Unique URLs per campaign to isolate performance.
Shorten long URLs using the built-in Tiny URL generator.
Combine with Campaign Analytics tab for complete insight into both message delivery and engagement.