An Independent Service Vendor (ISV) is a business that provides products and services to other businesses. If your end-users are separate business entities, your company qualifies as an ISV.
Examples of ISVs:
- A SaaS product offering messaging services to doctor's offices.
- A company specializing in SMS marketing for other businesses.
How do ISVs register for 10DLC?
As an ISV, you must create a separate brand for each end-user you serve. After establishing the brand, proceed to create campaigns to assign campaign IDs to the respective phone numbers. It's crucial not to share phone numbers across multiple brands, as this violates 10DLC usage terms and may result in fines or traffic blocks until compliance is achieved.
What if I’m sharing traffic among my numbers?
To comply with 10DLC regulations, each phone number must be linked to a specific campaign, and each campaign can only be associated with a single brand. This means that multiple brands cannot share the same phone number. If you are currently using the same number across different brands, you will need to modify your messaging setup to ensure that each number is dedicated to only one brand unless you have a special agreement with mobile network operators. However, mobile network operators do not grant special exceptions for ISVs in this scenario.
What are my alternatives to creating brands and campaigns for each end-user?
If you want to continue using long-code numbers for A2P messaging, your options are limited to the following:
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Using one brand and one campaign across multiple end-users with an approved Number Pooling agreement from T-Mobile.
- Unless your business operates as a franchise, T-Mobile is unlikely to approve this arrangement.
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Using one brand and one campaign across multiple end-users without explicit approval from mobile network operators.
- This approach carries significant risk, including potential fines from mobile network operators and the possibility of your messaging traffic being blocked.
- This approach carries significant risk, including potential fines from mobile network operators and the possibility of your messaging traffic being blocked.