Here are some reasons the carriers might reject your 10DLC campaign
- Call to Action (CTA)
- Opt-out message
- SHAFT-C content
- Lack of a website or online presence
- Lead generation/Affiliate Marketing
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Inappropriate Use Cases
Call to Action (CTA)
We frequently encounter instances where campaigns are rejected due to a deficient Call to Action (CTA) section. This segment should include a precise and succinct explanation of how a recipient can subscribe to receive messages. The opt-in process must be direct, not shared with external parties, and cannot be implied. It must be evident, prominent, and not concealed within the terms & conditions or any other agreements.
Opt-out message
The opt-out language should incorporate at least one of the following terms: end, stop, unsubscribe.
If you opt to use a phrase for opt-out, it must be separated by spaces (e.g., STOP 2 END, not STOP2END). It is essential to include an opt-out option in at least one of your sample messages.
Example: "[Insert Business Name:] You have an appointment scheduled for Tuesday at 3:00 PM. To confirm, reply with YES. To reschedule, reply with NO. To unsubscribe, reply with STOP."
SHAFT-C content
The following categories of content are prohibited on 10DLC: Explicit Sexual Material, Hate Speech, Alcohol Promotion, Firearms-related Content, and Tobacco-related Content (including cannabis, CBD, etc.).
Lack of a website or online presence
Please ensure that you provide the customer's website or online presence information. This may include a social media page, as long as our aggregator can access it and verify the legitimacy of the business. Even if the customer does not provide their website, our aggregator will conduct a search to check for any associated website. If the website contains prohibited content, the campaign will be rejected.
Lead Gen / Affiliate Marketing
Lead generation and affiliate marketing are not allowed over 10DLC
Inappropriate Use Cases
Due to high volumes of consumer complaints, messages containing the following content are not appropriate and are not allowed over 10DLC, and campaigns related to these will be rejected.
- Social marketing
- Collections
- Financial services, whether account notifications, marketing, collections, or billing for:
- High-risk/subprime lending/credit card companies
- Auto loans
- Mortgages
- Payday loans
- Short-term loans
- Student loans
- Debt consolidation/reduction/forgiveness
- Insurance
- Car Insurance
- Health Insurance
- Gambling, Casino, and Bingo
- Gift cards
- Sweepstakes
- Free prizes
- Investment opportunities
- Lead generation
- Recruiting
- Commission programs
- Credit Repair
- Tax relief
- Illicit or illegal substances (including Cannabis)
- Work from home
- Get rich quick scam
- UGGS and RayBan campaigns
- Phishing
- Fraud or scams
- Cannabis
- Deceptive marketing
- SHAFT: Sex, Hate, Alcohol, Firearms or Tobacco
Tips and Best Practices:
Please be aware that campaigns undergo manual review by the DCA (Direct Connection Aggregator). Due to the manual nature of the 10DLC vetting process, there is an increased timeframe for campaigns to be approved and made ready for 10DLC traffic. Therefore, it is advisable to plan ahead and register as early as possible. Please note that the initial review of a campaign may experience delays of several days, and in some cases, the review process may take even longer.