Brand Registration is the first and mandatory step toward using 10-digit long codes (10DLC) for SMS messaging. This ensures carrier compliance and protects your message deliverability.
Here's a step-by-step user guide to help you register their brand for 10DLC numbers using your business texting platform interface:
✅ Step-by-Step Instructions
1. Navigate to Brand Registration
From the left menu, go to Text Numbers > 10DLC.
Click on “Create Brand”.
2. Enter Business Details
Fill in the following required fields:
🔹 Company Information
Legal Company Name: Your official company name (as registered with the IRS).
DBA or Brand Name: "Doing Business As" or public-facing name.
Legal Form: Choose from the dropdown (e.g.,
PRIVATE_PROFIT,NON_PROFIT, etc.).Country of Registration: e.g.,
United States of America.Tax Number/ID: EIN or Your 9 Digit Business Tax ID.
Issuing Country: Same as registration country, usually
United States of America.DUNS Number (optional): If available.
LEI/GIIN (optional): Leave blank if not applicable.
🔹 Company Address
Street Address, City, State, and Postal Code — must match your business tax records.
🔹 Online Presence
Website URL: Your active company or brand, secure(https:) website link should be provided.
🔹 Contact Information
Email: Your official business contact email (For certain vetting types, a brand business contact is required to respond to a Two-Factor Authentication email.).
Phone: A valid contact number(Note: Carriers may call to this number to get more details.
🔹 Vertical Type
Choose the industry vertical your messaging supports (e.g., Real Estate, Healthcare, Retail, Education, etc.)
🔹 Support Contact Details
- Email: Your official support email address (Note: TCR May send a mail to cross check).
Phone: A valid customer support number(Note: Carriers may call to this number to cross check).
3. Select Vetting Level (Optional but Recommended)
Brand Vetting helps improve your campaign throughput (message volume and speed):
| Option | Cost | Purpose |
|---|---|---|
| No Vetting | $4 | Basic verification only |
| Standard | $40 | Recommended for most businesses |
| Enhanced | $55 | Ideal for high-volume senders |
Vetting helps improve your Trust Score with carriers and prevents filtering.
Basic/No Vetting Standard Enhanced Cost $4 $40(One time fee) $55(One time fee) Who it’s for? Small senders, limited messaging use Most small to medium businesses High-volume senders or regulated industries Trust Score Impact Low(Default Score) Moderate to High Highest possible Message Throughput Limited(1-3msg/Sec) Better rates (e.g., 10–60 TPS depending on score) Highest available (60+ TPS depending on carrier) Campaign Approval May be delayed or more restricted Faster, fewer restrictions Priority review, fewer rejections Use Case Very low volume messaging or internal testing General marketing, reminders, alerts, customer service messages Enterprise-level brands, healthcare, financial institutions, political organizations, large-scale customer engagement
4. Review & Acknowledge
Check the box: ✅ "I understand and accept the one-time {$4 + Vetting level selected} Brand registration fee will be charged to your credit card on file.
The brand registration fee will be charged to your card on file.
5. Save or Submit
Click “Save as Draft” to review later.
Click “Submit” to complete registration.
📌 Notes
Most brands are approved within 24–48 hours.
Make sure all details are accurate and match public/business records.
Once your brand is approved, you can proceed to register campaigns and use 10DLC numbers.
🛠 Need Help?
If you have any questions or need help with EIN/DUNS validation or selecting the right vetting tier, contact our support team from the Help menu or via live chat.