What is RCS?
RCS, or Rich Communication Service, is a next-generation messaging protocol that enhances the native SMS/MMS experience with rich and interactive capabilities. It supports branded and verified senders, multimedia content, engagement signals, and deeper analytics through TXTImpact’s Messaging Insights platform.
Key benefits include:
- Higher character limits and longer messages
- Rich media such as images, carousels, and video
- Interactive elements like quick replies and CTA buttons
- Read and delivery receipts
- Group chat and commerce integrations
What Makes RCS Different?
Unlike SMS/MMS, RCS embeds advanced features directly into Android and iOS messaging apps without requiring a separate download. These features make conversations more engaging, informative, and actionable for end users.
Why Should Your Business Use RCS?
RCS is designed to replace SMS/MMS for businesses by supporting:
- Rich media – images, videos, GIFs, PDFs, and more
- Two-way communication with customers
- Branded messaging using verified business profiles
- Interactive messaging with buttons enabling purchases, bookings, or replies
RCS is live on millions of Android devices and is rapidly expanding as global carriers and Apple adopt the standard. Now is the ideal time for businesses to register and launch RCS campaigns.
What is a Verified Sender on RCS?
Like WhatsApp and Messenger, RCS requires businesses to validate their identity with carrier partners to prevent spam and fraud. Verified business profiles unlock branded RCS messaging and higher trust in customer conversations.
Verification enables:
- Exclusive access to branded RCS messaging for verified businesses
- Carrier approval that may take up to 5 business days
- A guided step-by-step sender registration workflow
RCS Registration Guide for Businesses
Step 1: Choose an RCS Provider (MaaP Partner)
Choose an RCS or Messaging-as-a-Platform (MaaP) partner such as TXTImpact. Providers handle connectivity between your business and telecom operators.
What to look for:
- Coverage for your customer regions
- Messaging features including templates, campaigns, and analytics
- APIs for smooth system integration
Common provider options:
- Google Jibe
- Twilio
- Infobip
- Sinch
- Route Mobile
Step 2: Complete Business Verification
Your provider will submit carrier verification on your behalf. Required inputs:
- Company name, registration information, and official website
- Brand assets such as logo and color palette
- Industry category (retail, healthcare, finance, etc.)
Step 3: Create Your RCS Business Profile
This profile appears in the user’s messaging app. It should include:
- Verified Business Name
- High-quality Logo
- Short Description of your business
- Support contact info (phone, email, links, etc.)
Step 4: Compose & Send RCS Messages
Create rich messages with:
- Images, videos, brochures, or QR codes
- Actionable buttons (buy, book, reply, etc.)
- Personalized content based on customer behavior
Send and schedule through your provider’s dashboard or API – similar to SMS but more powerful.
Step 5: Follow Compliance & Opt-in Rules
Customers must opt in to receive business RCS messages. Providers typically support opt-in/opt-out management. Required compliance includes maintaining consent records for privacy laws like GDPR and CCPA.
- Add clear opt-in flows to web/app/email experiences
- Provide easy opt-out controls (Stop/Unsubscribe actions)
Step 6: Test Before Launch
Test checklist:
- Try both Android and iOS devices
- Confirm network/operator RCS support
- Check buttons and media rendering
Step 7: Monitor & Optimize
Track real-time performance metrics:
- Delivery rate
- Open/read rate
- Replies and interaction rate
- Button clicks and media views
Use insights to refine future messaging strategy.
Step 8: Scale With Automation & CRM
As volume grows, integrate RCS with CRM platforms and automation to enable precise segmentation by behavior, purchase history, or location.
Happy RCS Messaging!! 🎉