What are Inbound Campaigns?
Inbound Campaigns are predefined campaigns that can be triggered by keywords when users send a text message to your assigned texting number. These campaigns are designed to handle various interactive scenarios, such as:
- Text-to-Join: Collect contact information and provide an automatic response. For example:
- If a user sends a keyword to your texting number and a Text-to-Join campaign is linked to that keyword, the campaign triggers an auto-response message and adds the user's contact to a specific list. This list can be used for future messaging purposes.
- Text-to-Vote: Enable users to participate in polls or voting via SMS.
- Text-to-Trivia: Conduct trivia quizzes over text.
- Text-to-Screen: Display user messages on a live screen.
- Text-to-Register: Collect user registrations via SMS.
- Survey Campaigns: Gather feedback through text-based surveys.
🧭 1. Accessing the Module
- Log into your dashboard.
- Click on WorkFlows & Rules from the left navigation menu.
- You’ll see two tabs:
- Inbound Campaign
- Inbox Rules
📨 📌 How Campaigns Work:
- When a user sends a text message containing the matching keyword to your assigned texting number, the corresponding campaign is triggered.
- Campaigns provide an out-of-box text messaging experience, tailored to the specific scenario you’ve created.
➕ Steps to Add a New Inbound Campaign
1. Click "+ ADD"
From the “Inbound Campaign” tab, click the red + ADD button to open the campaign creation form.
2. Fill Out the Campaign Details
| Field | Description | Example |
|---|---|---|
| Keyword | Unique word users will text to trigger the campaign | JOIN, OFFER, SALE |
| Campaign Name | Internal name for managing/viewing campaigns | New Subscriber Offer |
| Campaign Type | Choose one: Text-2-Join, Auto-Reply, Text-2-Win, Survey, etc. | Text-2-Join |
| Response Message | The message users receive after texting the keyword | “Thanks for joining! Get 15% off with code TXT15” |
| Text Number | Select the number the keyword is tied to | e.g., (205) 255-5758 |
| Contact List | Choose where new subscribers will be saved | Newsletter Contacts |
3. Optional Advanced Settings:
- Auto Tag Contacts: Automatically apply tags for segmentation.
- Send to Drip Campaign: Add user to a scheduled follow-up sequence.
- Trigger Notification Email: Alert a team member when the keyword is received.
- Restrict by Time/Date: Only activate campaign during a promo period.
4. Click "Save"
Once all details are filled in, click Save to activate the inbound campaign. It will now appear in your “Inbound Campaign” list.
✅ Example Use Case: Event Registration
Goal: Capture RSVPs for an upcoming event.
| Field | Value |
|---|---|
| Keyword | RSVP |
| Campaign Name | Event Invite |
| Campaign Type | Text-2-Join |
| Response Message | “Thanks for RSVPing! Show this message at entry. Event details: [link]” |
| Text Number | (205) 255-5758 |
| Contact List | Event Attendees |
📌 Tips & Best Practices
- Use simple, memorable keywords.
- Test the campaign by sending the keyword to your number before promoting it.
- Avoid reusing the same keyword on multiple campaigns.
- Combine with Templates for consistent branding across campaigns.