How to Set Up a Text-2-Join Campaign
The Text-2-Join campaign allows businesses to grow their subscriber list by letting users join via a keyword sent to a designated text number. You can configure how contacts are collected and where leads are forwarded.
π Navigation
- From the left-hand menu, go to WorkFlows & Rules.
- Select Create Text-2-Join Campaign.
π Step-by-Step Setup
1. Text Number
This is the number participants will text to join your list. Itβs usually pre-filled if you have an active number.
2. Select SMS Account
Choose the account under which this campaign is being created.
3. Campaign Name
Enter a unique name to identify your campaign internally.
4. Text-2-Join Options
- Single Opt-In: Contact is added after first message.
- Collect Data: Request additional information like name or email.
- Double Opt-In: Contact must confirm opt-in by replying "YES" or similar.
- List Only: Only used to segment existing lists.
5. Keyword *
Define the keyword users must text in order to join the list (e.g., JOIN, START).
6. Message
This is the auto-response users receive upon sending the keyword. Example: "Thanks for your entry. Reply STOP to quit. Msg & Data rates may apply."
π§ Lead Forwarding Options
β’ Forward Lead Email Address
Enter up to 3 email addresses that should receive the lead information once someone joins.
β’ Forward Lead to Mobile
Add mobile numbers (up to 50) to receive SMS notifications when a new user joins.
β’ Subject Template
This will be the subject line of the lead alert email. You can include variables like %MOBILE%.
β’ Email Template
Customize the body of the email notification. Use tags like:
%MESSAGE%β Incoming user message%MOBILE%β Userβs mobile number%history%β Full interaction history
πΎ Save & Activate
Once all required fields and optional lead forwarding settings are complete, click the red SAVE button. Your campaign is now ready to receive opt-ins via SMS keyword.
π‘ Tips for Success
- Use clear and short keywords for better recall.
- Set up email forwarding if your team needs instant lead notifications.
- Include opt-out instructions for compliance: βReply STOP to unsubscribe.β
- Test the full workflow before publishing to ensure responses and lead capture are working properly.